Who we are

The AI-native lead generation arm for B2B companies

Four good friends from London who started this in 2023. The people you meet are the people who run the work, nothing is delegated down a chain. We build predictable pipeline, and you only pay for the meetings it produces.

Fernando Cao Zheng

Co-founder · CEO

ex-Accenture Strategy. Consulting rigour, applied to go-to-market.

Ben Carden

Co-founder · CRO

ex-Gartner salesperson. Enterprise sales, carried a quota himself.

Hosun Chung

Co-founder · COO

ex-investment banking. Runs the operations with banker discipline.

Tim Carden

Co-founder · CTO

Computer science. Builds all of the technology himself.

2023

Founded, and the same four founders still run every account

200+

Clients

1,000+

Campaigns launched

$500k+

Spent on sales technology, so you do not have to

What we actually do: we generate qualified pipeline. We sell you the meetings themselves, and you pay only when a qualified buyer turns up to one.

Why now

Pipeline generation is getting harder every year

This is not you being bad at it. Two things changed underneath everyone at the same time, and they compound.

Reason one

Meetings are increasingly difficult to schedule

200+touch points to schedule the average meeting, and that number has climbed every year for the past five.Source: HockeyStack pipeline benchmark data, 2024

Reason two

Acquiring clients is becoming even more expensive

+60%increase in customer acquisition costs over the past five years.Source: ProfitWell (Paddle) CAC research

None of this is fixed by sending more. It is fixed by being in front of the right people continuously, with something they will actually believe, for as long as it takes their moment to come around. That is a system, not a campaign.

The problem

Two ways to get meetings, and what each one really costs

You need net new meetings. There are only two options on the table, and both have the same flaw.

Do it yourself

$5–6k / monthbefore a single meeting is booked

Hire an outbound SDR$4,000 / mo

Bring on the technology tools$1–2,000 / mo

Strategy to provideYours to build

Training and managementYour time, every week

Risk of the hire not working outA third leave in year one

Hire a lead gen agency

Retainerper month, paid on activity

Paid up front, every monthWhatever happens

Billed on activity, not on resultsNo guarantee

Dashboards full of numbersThat were not meetings

The flaw
they share

Both of them ask you to pay before you know whether it works. The risk sits entirely on your side of the table, and it always has.

So we flipped it

No retainer.
You only pay when a qualified buyer shows up.

A qualified buyer, matching criteria you approved in writing, attends the call. That is the only moment anything is charged. Nothing is monthly, and nothing is charged for activity.

What counts

The definition of a qualified meeting, agreed in writing before anything is sent.

What it costs

One rate agreed up front. If nobody attends, nothing is charged.

Your cap

You set the maximum meetings a month. The worst case is a number you chose.

The fine print, up front

What counts as a Qualified Meeting, decided before we start

The criteria are confirmed together in days 1 to 14, every meeting is checked against public facts, and there are no judgment calls after the fact.

A Qualified Meeting is:

The right kind of company. The geography, type and size the client approves. Public facts, checked before we ever reach out.
A decision-maker. The roles they approve. Not an assistant, not an intern.
Someone who agreed to the agenda. They know the meeting is about exploring what you sell, and they took it on that basis.
Someone who shows up. They attend the meeting. That is the moment it counts, and not before.

It is not:

A warm body. Nobody is pushed into a calendar slot just to hit a number.
Someone selling to you. A prospect who takes the call to pitch their own services, or to ask you to sell for them, does not count.
A no-show. If they do not turn up, we chase and rebook them. You do not pay for ghosts.
A promise they will buy. Nobody can promise that, and the price already assumes most first calls do not close. Need, timing and budget come out in the meeting. Who earns that meeting is the bar you set, next slide.

An example of what gets agreed in onboarding. Every client sets their own.

Geography

United States

Company type

Ecommerce brands and agencies, VC-backed AI startups

Company size

Primarily under 50 employees, often under 10

Decision-makers

Confirmed during onboarding

Required question

A live role to hire for. No live role, no meeting.

The
definition

A Qualified Meeting is a meeting where the prospect fits the agreed firmographic ICP criteria, has agreed to the agenda of exploring what you sell, and attends. Written down before anything is sent, so nothing is arguable later.

How we know it is qualified

Three checks before the call, and one after

You set the bar. We enforce it at every step, and a meeting that misses it is not invoiced. Exploring is not a defect. The bar decides who earns the conversation.

01 · Before outreach

Public facts

Company type, size, geography and role are verified against public sources before a first email. The wrong company is never contacted.

02 · In the reply thread

Agreed to the agenda

An SDR reads every reply. The prospect takes the call knowing it is about exploring what you sell. Anyone pitching their own services is filtered out here.

03 · On the booking form

Your required questions

Two or three questions you write at onboarding, answered by the prospect in their own words before the slot confirms.

A non-negotiable failed. No meeting, no charge. The prospect goes to nurture.
A context question. The answer travels with the booking, so the salesperson walks in knowing.

04 · After the call

Confirmed by you

Attended and matched the written criteria, or it is not invoiced. You have three business days to say so.

A live example. Every client writes their own.

Fulcrum, ecommerce personalisation softwareThree required questions on the booking page. Two are non-negotiables, one is context. The prospect answers before the slot confirms.

“Where does increasing AOV and conversion rate sit on your priority list?”

Answers Low: no meeting, nurture instead

“What is your timeframe for evaluating a solution like this?”

Answers 12 months or more: no meeting

“Would you like to see personalised recommendations running on your own site? We can prepare a live example.”

Answers Yes: the client walks in with a live example ready

What we
do not do

Ask a cold prospect for budget in an email. Most of what you sell gets budgeted after the first conversation, not before it. A budget gate at the top of the funnel keeps out the buyers you win. The bar decides who earns the first call, and the first call is where need gets found.

The process

Strategy, execution and reply management. All three are ours.

You operate none of it. There is nothing for you to buy, staff or run.

01 · Strategy

The right play for the right client

Six routes in. We pick the one that fits the ICP, test it, then scale what books meetings.

Direct offer

Creative ideas

Permissionless value

Event based

Conference based

Signal based

02 · Execution

List building, then outreach

We build the list, then work it across both channels into the same accounts.

EmailLinkedIn

List building. Market mapped, scored against the agreed ICP, every contact enriched and triple verified
Outreach. Email for scalable coverage, LinkedIn for credibility and a second route in
Copy researched and written one to one per prospect, never templated

03 · Reply management

Every reply worked by an SDR

A person, not a bot with a calendar link. This is the step almost every vendor skips.

An SDR reads and works every single reply, positive or not
Qualified against the criteria agreed in writing before anything was sent
Booked straight onto your calendar
Most vendors hand the replies back and call it a lead

1,000+

campaigns run, and that data is the lead generation intelligence layer underneath all of this. We already know what good looks like before your first email goes out: which play works for which kind of client, what a healthy reply rate is, and when to kill something. Your client is not the experiment.

The playbook

We drive traffic across the entire funnel

Two kinds of traffic. MQLs: buyers who raise their hand and enter your funnel. SQLs: decision makers booked straight into a sales conversation.

Top and mid funnel

MQL · A buyer who raised their hand

Webinar invitationsICP attendees driven to your webinar

Seminar invitationsThe same motion, online or in person

Event registrationsICP sign-ups for events you organise

Dinner invitationsThe right buyers at your table

Podcast invitationsICP guests onto your podcast

Community invitesThe right people into their community

Bottom of funnel

SQL · A sales conversation

Direct offerThe offer put straight to the ICP

Creative ideasResearched angles that earn the reply

Lead magnetReal value given first, meeting follows

Conference meetingsBooked with buyers at their conferences

We drive the audience. We do not organise the event. You host, we fill the room.

Every play here has been tested across 1,000+ campaigns, so we already know which plays book meetings for your specific ICP before anything is sent.

Our tech stack

The stack that actually runs it

The same three pillars, tool by tool. Strategy on top, where no tool sits. The infrastructure in the middle. Reply management at the bottom, where most vendors hand the replies back to you.

Pillar 1 · Strategy

Pick the play, the market, the offerBuilt with you and the client, before anything is sent. Judgment, not tooling.

Only us · no tool sits here

Pillar 2 · Execution

Data

ICP + TAM mapping

Market mapping, scoring and buying signals.

Trigify

Sales Nav

Apollo

ZoomInfoCustom-built lists

Enrichment

Enrich + verify

ICP classification, email finding, triple verification.

Clay

Firecrawl

Prospeo

LeadMagic

MillionVerifier

1,000+ prospects/mo
3× verified

Copy generation

AI-personalized, 1:1

Researched and written per prospect, never templates.

OpenAI

Anthropic

Gemini

Perplexity

1:1
per prospect

Sequencing

Email + LinkedIn

Email Bison

Smartlead

ScaledMail

HeyReach

Expandi

Follow-up

Nurture & reactivation

Nobody is lost after one no. Sequences, dormant-list reactivation, voice and SMS.

Nurture sequences

Pillar 3 · Reply management

Reply agent

Qualify, route & book

The AI reply agent answers, classifies and qualifies, routes to Slack and books to the calendar.

AI reply agent

Slack

Cal.com

<30 min
speed to lead

Qualified pipeline: meetings booked into your calendar

Every tool on this slide runs on our licences and our people, so you pay for none of it and operate none of it.

Who you get

Who you get, without hiring anyone

A strategic team on the engagement from day one, both co-founders included. Nobody to recruit, nobody to ramp, nobody to manage, and no seat to backfill when someone leaves.

Who sets the direction

Account Lead

RevenueFlow co-founder

You work directly with a co-founder on the strategy and who to go after
Picks the plays to test, and agrees the plan with you
Your single point of contact, in Slack, every week

Decides what we run, and why

Who builds it

Technical Architect

RevenueFlow co-founder

Builds the sending infrastructure: domains, inboxes, warmup, deliverability
Builds the data and enrichment pipeline behind the targeting
The other co-founder, with direct access to him in Slack. Every tool is ours, so nothing is handed to you to operate

Makes it actually run, and keeps it running

Who works the replies

Embedded SDR

Inside your process

Works every positive reply, qualifies it and books it to the calendar
Follow-up and nurture on everyone who did not reply the first time
In your Slack channel day to day, and the salespeople get a booked calendar rather than a list to chase

The outbound hire you were weighing up is one third of this, and it is the third you would have had to recruit, train and manage. Three people, none of them on your payroll.

What you
actually get

A strategic team, not an account manager. You work directly with both co-founders in a shared Slack channel, UK based and on Eastern hours. Nothing is delegated down a chain, and there is nobody to chase.

Relevant proof · pay per qualified meeting

64 qualified meetings, from a tenth of the email volume

Visbl, a FinTech mortgage marketplace. Their previous vendor sent 30,000 emails, booked 7 appointments, half of those no-showed, and nothing closed.

64

Sales-qualified meetings booked

Against 7 from the previous vendor

~50%

One-call close rate

Close to half did the demo and signed up on the spot

1/10th

The email volume

Of what the previous vendor was sending

Month 1

Positive ROI

And a 17 month client ever since

What
changed

We rebuilt the ICP around who actually closes, replaced the sending infrastructure, and put a US-hours team on qualifying every reply. Nothing about it was more volume.

“The quality of the leads has been phenomenal. Close to half of those were one-call closes where the guy did the demo and signed up.”

Abraham Lee · CEO and Founder, Visbl

Relevant proof · the meetings close

The meetings turn into revenue

You pay for the meeting. This is what happened when the meeting was the right one. Both figures are the client’s own closed-won revenue, from meetings we booked.

Jetstream · the speed

$16K

First-year closed-won revenue, in under 30 days from kickoff

$49K of first-year pipeline created in the same window

$33K advanced to proposal or contract stage

24 positive replies in the strongest seven-day window, from 2,532 targeted contacts

“That was one of the best ones I’ve seen. That’s why I responded.”Emmanuel Lavoie · CEO, Jetstream

Mayple · the size

$250K

Annual closed-won revenue, from a single customer, inside five months

0% of their revenue came from this motion before we started

15 positive replies in nine days at the strongest iteration

805 higher-fit ICP prospects built from a deliberately narrow brief

Cross-border commerce infrastructure for DTC brands. A narrow ICP, and one customer worth a quarter of a million a year.Mayple

Relevant proof · Libra Interiors

20+ confirmed appointments, in under two months

Libra Interiors, a family-owned luxury furniture business selling across the UK and Europe. Dan Hindman, Fractional Sales Leader and Sales Xceleration advisor, built their sales playbook. We booked the growth-ICP buyers it defines into Open Week, their September sales event.

20+

Confirmed appointments

Growth-ICP buyers booked in to meet their salespeople

2 months

From a standing start

No outbound, no messaging, no route to those buyers before we began

1 hour

Of onboarding

One call with the client, and campaigns were live the next day

“After two months of working together, we generated 20+ appointments with the growth ICPs that I identified for my client in the sales playbook.”

“The onboarding was really, really smooth and seamless. You jumped in and were part of the team, very, very quickly.”

“The relationship that I have with RevenueFlow is not transactional at all. It is very strategic.”

“The client isn’t going to pay until we’ve got a meeting for one of their salespeople. This is a no-risk scenario for the client.”

Dan Hindman · Fractional Sales Leader and Sales Xceleration advisor

“Thanks for finding us a very hot lead via LinkedIn. I just got off the call… It was a brilliant call and this process clearly works!”

Paul McLaughlin · Managing Director, Libra Interiors · the client, by email, an hour after the meeting

Getting started

Getting started is simple

01

Sign the MSA

No term, no notice period.

02

Pay one meeting deposit

Refunded in full if we do not book a meeting in the first 90 days.

03

One hour onboarding

The only time we need from you.

04

Campaigns live

Within 3 days.

05

First meeting scheduled

Within 1 to 2 weeks.

Common questions

What clients actually ask, and the honest answer

Every one of these came up on a live pay-per-meeting call. The first is the one we hear every time.

“So we pay even if they don’t buy?”

Yes, and we say so up front. You set the bar for who earns the call, and the price assumes most first calls do not close. Need is found in the meeting, not in a cold email.

“What if they do not turn up?”

You pay nothing. We chase and rebook them. Attendance is the moment it counts, so a no-show is our problem.

“How do we know you will not book us junk?”

The criteria are agreed in writing before we start and every meeting is checked against public facts. Off-criteria means not invoiced.

“Could the cost run away from us?”

No. You cap how many meetings we are allowed to book in a month and we stop at it, so your maximum spend is a number you chose before we start.

“What if it does not work for us?”

Not every pilot works, and we say so up front. The deposit is refunded in full if we have not booked a qualified meeting inside 90 days, and you still keep the data: which segments and messages drew replies, and what your market told us.

“Why would our rate differ from another client’s?”

The rate comes from your numbers: what a customer is worth to you and how often a first meeting closes. A more valuable meeting costs more.

“Have you done our vertical?”

Ask, and we will tell you straight. What transfers is the method rather than the industry, and where we have not worked before we say so.

“Is this AI, or is it people?”

Both, and it matters which. AI researches and drafts. People approve the list, work every reply and qualify before anything reaches your calendar.

“Last time, the list was bought rather than built.”

Accounts are researched and verified before anyone is contacted, and every address is checked before send. A bought list is why the messages could not be about anything real.

“Will we be handed to a junior once we sign?”

No. The founders on this call stay on the account, and one team owns targeting through to booking. There is nobody to be handed down to.

“When it underperforms, will you be able to tell us why?”

You see results by segment, sender, campaign and channel, so the broken part is identifiable rather than argued about. The data decides what scales.